Playbook
Scale Your Product Launch on Streaming TV
The DTC playbook for launching new products on Streaming TV. Built from 20+ launches with 10+ DTC brands.
Free download24 page guideFor DTC marketers
Why this playbook
Streaming TV is where new products scale.
Your audience is on streaming.
VIEWERS
0M+
Total Monthly Viewers
Streaming TV viewers in the U.S.
REACH
0%
Household Penetration
~115–117M U.S. households with a streaming device.
ATTENTION
0h 00m
Average Daily Usage
Time spent per viewer, every day.
Viewership by generation
“TV gives you the opportunity to introduce a new product to net-new households at scale.”
Premium streaming apps
Inside the playbook
What you'll walk away with.
A practical guide to launching a product on Streaming TV end-to-end, written by the team that has shipped them.
01
Streaming TV reaches 90% of U.S. households on day one.No other channel comes close. Learn how to prep your launch before the campaign ever goes live: audience, message, distribution, and goals, so day one actually moves the business.
02
Social gets skipped. Streaming gets watched.Build creative that earns attention in the format: storyboards by buying stage, UGC vs studio, and the real difference between a 15s and a 30s when there's no scroll bar to compete with.
03
Winning launches create momentum.Structure the buy so each phase builds on the last: frequency caps, first-party audience layering, and sequencing from retargeting out to net-new households, measured with incrementality and branded search lift.
Upscale your Product Launch"The future of our brand is having way more different product lines that all can stand on their own and acquire new customers."
Download the playbook to see how DTC brands turn Streaming TV into a launch engine.
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